Novadex is pleased to welcome the Eversfrank Group as a new shareholder from April 1, 2017. As an IT specialist for 1:1 marketing, marketing portals and solutions, Novadex complements the Eversfrank Group perfectly. Besides Mayer-Kuvert-network, the European market leader for envelopes, the Eversfrank Group is now Novadex’s second shareholder.

12.04.2017, Bietigheim-Bissingen – As one of the leading printing and infrastructure service providers, the Eversfrank Group represents another ideal partner for Novadex. “We are proud that with the Eversfrank Group we were able to attract a second shareholder to Novadex and that we now have two strong partners at our side”, explains Andreas Roßbach, co-founder of Novadex. In the course of the investment, Roßbach also takes over the management of Novadex with immediate effect.

An important focus of the Eversfrank Group is on the synergies of the printing industry and digital transformation. “We are convinced that it is precisely on this topic that we must take innovative paths,” says Kay Julius Evers, Managing Director of the Eversfrank Group. “With the products from Novadex, we can offer even more diverse printing processes and services”.

With its product portfolio, Novadex realises individualised, cross-media marketing communication – from regionalisation and personalisation of advertising material to the integration of branches, trade partners and field offices into the advertising material creation process. All Novadex products are available in the cloud, which makes the handling of the applications particularly easy.

Just one year after Novadex was founded, Mayer-Kuvert-network acquired a share in the company in 2011. “We recognized early on that individualized customer communication is becoming increasingly important and that innovative software solutions are needed for this,” explains Thomas Schwarz, Managing Director of Mayer-Kuvert-network. “We are still convinced that Novadex meets exactly these needs with its cloud solution.”