Digital hub strengthens innovative competence
In November 2019, the Mayer Group established the new business division mayer-digital GmbH & Co. KG at its headquarters in Heilbronn. In the future mayer-digital will stand out as the digital hub of the whole company group. The aim of the unit is to bundle digital know-how and drive forward the Group-wide digitisation strategy at national and international level.
With the establishment of this new division, the Mayer Group is taking a key step towards the future. While digitisation is constantly increasing and the market is developing rapidly, not only the demands on IT landscapes are rising, but also on processes and structures. “The founding of mayer-digital is therefore an important and, above all, the only logical step,” says Thomas Schwarz, CEO of the Mayer Group, summarising the decision.
The newly created mayer-digital division focuses on topics such as “new media” and “digitisation & services”. Through their synergy, new ideas can be developed, state-of-the-art technologies can be implemented and digital future solutions can be realized. For example, e-commerce and Web2Print solutions as well as marketing portals and app-supported One2One communication are created. Elena Krause, managing director of mayer-digital, explains: “mayer-digital is our data hub for digital innovation and further development.
The newly acquired expertise will support the Mayer Group in facing the challenges of digital transformation and in taking advantage of the resulting opportunities – from which customers and partners will also benefit.
The mayer-digital unit forms now the third pillar in the Mayer Group, complementing the two existing pillars of the core business (envelopes and mailing bags) and lightweight packaging (bread and bakery bags, paper carrier bags and folding boxes).