Areas of Expertise in the Mayer Group

mayer-network – direct marketing

Areas of Expertise in the Mayer Group

The marketing mix has changed drastically in recent years. The shift of activities towards online and social media channels is everywhere and the customer journey has become much more complex. We are talking about different “touchpoints” where customers and interested parties get in touch with the advertiser. And a particularly important touchpoint can be mentioned: Direct mailing, i.e. personalised marketing information by mail, has retained its importance in the action planning.

Haptics, attention, value, response strength – there are many arguments in favour of paper-based communication. Within the Mayer Group, experienced specialists advise our customers from all industries.

Direct marketing with Mayer added value

The experts for targeted messages in direct marketing know all about individualisation and creative concepts – from effective contour punching and large panorama windows to finishes such as spot varnish and embossing as well as printing in all imaginable variations.
Whether standard envelopes in regular communication or high-quality productions in high grammages over 200 g – each customer is individually advised in order to implement projects with the most effective concept.

mayer-network – direct marketing Managing Director Arne Dost:

“The fact that we are also currently making high investments in absolutely state-of-the-art technologies is a unique selling point in our market environment. So we are also relying on digital printing systems for individualized short or partial print runs, as we will soon be doing in two new W+D 628 RC inline premium flexographic printing production machines. In addition to coating units for spot and complete coating, the units have two window stations as well as the possibility of producing all types of rubber.
One focus continues to lie on the area of individual sheet production, where we are also ideally positioned in every respect, from our own sheet-fed offset printing plant to innovative and customisable packaging solutions for dispatch.
In addition, together with our customers, we always implement special ideas, such as the subsequent printing of lunch bags and other products in UV offset printing, which can be processed and finished on our machines.
We also meet the highest sustainability standards in our product diversity, for example with our completely CO2-neutral in-house brands on mail order envelopes. Despite declining circulations due to ever more sophisticated target groups, direct mailing has lost none of its importance or challenge in the Mayer Group’s portfolio. This motivates us to continue not only to think along but to think ahead.”

Smells like more response: the neuromarketing scent concept proSCENT®

The portfolio of the market leader also offers unique and patented highlights. It is known that in retail through aroma columns, fragrances can increase the willingness to buy via the limbic system in the brain. At Mayer, this principle has been transferred for the first time to the mailing envelope, which literally gives the direct mailing MORE meaning.
We would be pleased to inform you how the algorithm determines the appropriate scent for your mailing campaign and your product. For all demands, requirements, possibilities and implementations: We make sure that your marketing message is well received.

Directly successful, with mayer-network – direct marketing.

• individualized designs
• responsive concepts
• all printing methods
• innovative finishes
• high-selling mailings